During my time at SMAL, I got the opportunity to work with multiple clients, designing and developing brand, web, and mobile experiences with their individual best customer experience in mind.

In my role as a designer, I was leading design activities and projects. I was responsible for bringing projects from concept to shipped products. Which always requires collaboration across various teams and disciplines.

BIYU brand and app

In 2020 BIYU, an Amsterdam based startup, gave SMAL the opportunity to develop a complete brand experience, all from logo and tagline to the delivery fleet and app. My main focus was to develop the app that would give people the opportunity to rent high-end products, in order to buy less and share more.

Role: Designer


Complete brand experience


Buy less and share more


Building a community of doers

Curious for more details?

Talk to me!
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